In preparation for Apple’s annual September keynote, the Marketing and Communications (Marcom) team needed to ensure that all the products will be available to view globally on Apple.com. The launch for iOS 12 on the iPhone Xs Series, OS5 for Apple Watch Series 4, iPad OS, and MacOS Mojave required localization for the Great China market. Below are marketing assets released on all marketing and communication platforms in Taiwan, China, Hong Kong, and Macau. These screens adhere to the strict guidelines for software updates and technical requirements of the respective locations.

Role

Studio Content Producer, UI Designer

Teams & Partners

Mary Ling, Head of Digital
Mat Francisco, Brand Producer

Tools

Photoshop, Radar

View

September 2018 Keynote