/purpose/ To build visual content and reproduce Apple’s web assets that are featured on all marketing communication platforms for China, Taiwan, Hong Kong, and Macau from September 2018 to October 2019.
/role/ As a content production artist, I created assets in three different locales that were distributed to four of Apple’s e-commerce sites.
These assets are built for:
iOS 12: iPhone Xs, Xs Max, Xr, iPad Pro
OS 5: Apple Watch Series 4
MacOS Mojave: MacBook Air
/tools/ Adobe Photoshop, Radar
/collaborators/ Mat Francisco, Brand Producer
/appeared on/ apple.com/cn
/purpose/ To improve UX by redesigning the flow of CHANEL’s main shops: Haute Couture, Fashion, Eyewear, Watches, Jewelry, Fragrance, Makeup, and Skincare.
/role/ Redesigned desktop & mobile editorial pages, Q&A functions, transactional emails, and order confirmations for CHANEL North America.
/tools/ Sketch, Adobe Photoshop
/collaborators/ Zach Lin, Front-end Developer; Casmira Boland, Senior Designer; Morgan LeGall, Director of E-commerce
/appeared on/ Chanel.com
/purpose/ To create compelling content that educates and drives consumer engagement for all interactive initiatives.
/role/ I created interactive experiences for desktop, mobile, e-commerce, and social media. I produced content for digital advertising and marketing initiatives as well as assisted in developing the creative look and feel for all cross channel concepts.
The 2019 campaigns that I designed include:
Lunar New Year / Valentine’s
Pre-Spring / Spring
Mother’s Day / Graduation
/tools/ Adobe Photoshop, Zeplin, Creator by Zmags
/collaborators/ Sung Baik, Senior Creative Director
/appeared on/ DavidYurman.com
/purpose/ To design six social media playbooks for AccorHotels: Pullman Hotel, Sofitel, SO Sofitel, Swissotel, Fairmont Hotel, and Raffles Hotel. Each playbook has around 115 pages that discusses how the hotel establishments should optimize their social media accounts and the practices they should follow to reach their target audience.
/role/ As the freelance lead designer for this three-month project, I coordinated with Paris-based representatives from AccorHotels, shaped the look and feel of the playbooks, and assisted in managing the contents of the books to ensure they stay true to their brands.
/tools/ Adobe InDesign
/collaborators/ Carly Murphy, Copywriter; Talia Cotton, Freelance Designer
/appeared on/ Internal corporate guidebooks
/purpose/ To design and art direct a series of graphic on-air and social assets that celebrates the premiere of Teachers Season 1 and holiday 2015.
/role/ As an art production assistant, I designed all social media and third-party vendor assets from June 2015 to August 2016. I art-directed holiday spots by conceptualizing five school-related shorts, designing the storyboards, and executing the commercial spots.
/tools/ Adobe Photoshop, Illustrator, After Effects, Premiere
/collaborators/ Amber Jones, Producer; Janice McDonnell, Senior Director of Motion & Edit
/appeared on/ TVLand.com
/purpose/ To design social banners and marketing assets for Younger Season 1 and 2.
/role/ As an art production assistant, I designed assets for third-party vendors and created an annual report of rating gains across demos, VOD transactions, and social media rating for corporate review.
/tools/ Adobe Photoshop, Illustrator
/collaborators/ Dominique Vitali, VP Art Director
/appeared on/ TVLand.com